Blog commenting is one of the easiest ways to get backlinks to a new or old website. In fact, an effective blog commenting strategy will make sure your backlink graph remains constant or go up with time.
Though, when we talk about making most out of your blog commenting strategy, we here talking about few things:
We have already covered that in the past, and if you have missed, you can quickly go through the importance of blog commenting. Today, we will look into blog commenting strategy from creating backlinks. And yes, there is a big difference between commenting on every blog and blog commenting by keeping SEO in mind. The idea here is to generate more backlinks to improve page rank, improve domain authority and MozRank the tool SemRush.
Getting started with Blog commenting Strategy
In this strategy, we will learn how to quickly find do-follow and right blogs to comment on. I will mostly advocate WordPress blogs because WordPress default commenting system makes it easier to comment on. I’ll also suggest you to get easy comment addon and also a Gravatar for your comment Email address. – or you can ask our web builder service.
First, let me ask you, which one is the right blog to comment on? Let me wrap that in short. The blog should have these characteristics.
Should be active, authority blog.
Should be reputed one.
Should be a hub for serious web masters in your niche.
Should have a good Page Rank.
Do-follow? Excellent! No-follow, it’s still holds value. Do comment on it.
Top commentator Dofollow widget
Recent comments widget
Keep this check-list in mind whenever you are on a mission – Blog Commenting. You can always use Google to search blogs to comment on. Here’s how to do that. Simply use some of these phrases to find the best out of the web.
“high PR blogs to comment on.”
“high PR do-follow for blog commenting.”
“high PR blogs using Comment / Keyword plugin”.
Useful Web services for Blog commenting
Ahh! If you are looking for those services which sell blog commenting services, then you are at wrong place. One reason, why I don’t recommend these services (unless you need rapid link building in a short span), because those comments life is not long and mostly they use services like scrape-box and some list to comment on. Instead, we should focus more on serious blogs, which is not going to die over time and we can expect good traffic too over time. Anyways, let’s focus on the main strategy and finding best comment enabled blogs to grab backlinks.
Here one free service which I highly recommend is DropMyLink. This is very useful web-service for people like you & me, who needs to build targeted backlinks in minimal time.
DropMyLink is the best blog commenting service, using which users can easily find the right blog to comment on, be it a .edu blog, .gov blog, CommentLuv plugin enabled blog and more – or use Disqus plugin. Just type in your Keyword and select the blog type you want to search, rest DropMyLink will work like Google to represent the best results for you to enjoy Blog Commenting.
Along with the above web services, install this useful tool to analyse the blog power.
Yoast SEO – Yoast offers several plugins for WordPress to optimize your site, built around one core SEO plugin for WordPress. Yep, Yoast Premium makes it really easy to seduce search engines. In the free version, you can only set 1 focus keyword. That means you’ll have to choose between keywords. In both versions, Yoast SEO doesn’t only boost your ranking in the search results, but also your morale!
How To Search Do-Follow Blogs To Comment On?
Either use DropMyLink to search do-follow blogs to comment on or install Yoast SEO and configure it to highlight the no-follow links. Once installed, it will highlight the no-follow links for you. If it’s not highlighted, then this is a blog which deserves your time and a good comment. But do not forget to go through the above-said blogs to comment on checklist too.
Now these are some tools which simplify the process of finding the right blog. A bit of advice, don’t be greedy, do not get cling to do-follow blogs only, an excess of everything is harmful. Do consider to comment on some no-follow blogs too. Work proportionately, say, 2 do-follow blogs for every five no-follow blogs.
Now the blog search is complete. Time to analyse the blog. Time to search the right post to read and comment. Here’s how to do that.
How To Find The Right Post To Comment On
If you are on a do-follow blog, please correct me if I’m wrong, that you are here for some high PR do-follow backlinks. Isn’t it? Please proceed, here’s how.
Look for Popular Post Widget or Most Commented Post Widget. Choose one of the blog posts from the widgets, make sure the Page Rank of the chosen blog post is high. Choose the blog post to comment on, accordingly. Generally there you’ll find the right high PR blog post to comment on. It’s not the Page Rank of that blog homepage that’s working out for you. It’s the independent Page Rank of that particular blog post which will help you to fetch the back-link to your blog.
Though you can comment on these posts too get back-links, if and only if, your sole purpose is to get back-links. But, it’s also recommendable to comment on fresh blog posts too, for a healthy discussion and a huge rush of web traffic, but to do that, you should know How to be the First to Post a Comment on a Blog-Post. Well back to the point.
If none of the widgets are present, look for the Blog Archive. Now, greasy elbows are all that you need to search down the right blog post to comment on. Let’s say the overall blog Page Rank is 7. Then there must be some blog post having a Page Rank one less than the overall Page Rank of that blog. Means, search for a blog post having at least Page rank 6 and proceed to read and commenting.
What, the Blog Archive is missing too! Keep on navigating blog post, till you find the right blog post to comment on. Keep in mind the above said points to search the right blog post, the high PR do-follow one. Same tricks can also be applied to search no-follow blogs to comment on, too.
Now, you are almost about to un-ravel the buried treasure. But please, before proceeding, I would like you to maintain a decorum while commenting on the blog post. It’s not about you, you are here to represent your blog in front of some serious web-masters, where a few bad words are enough to burn your repute down. Always remember, Publilius Syrus said, Speech is the mirror of the soul; as a man speaks, so he is. So, please have a quick look over Blog commenting etiquette and pen down your best impression to the blog web master and to the other readers/webmasters/bloggers there in the blogging community. And yeah, still chances are there, that all your efforts will go in vain if bloggers came to know that you’ve commented like these, learn how you should comment on other blogs.
Here are ways to blog comment in a white hat manner that benefits your inbound marketing:
People browsing blogs that are related to your industry might be looking for the products or services that you provide. Maybe they haven’t found your blog yet. Getting your name in front of them is an important first step. You never know who could be browsing the blog comments.
Keep in mind that you always want to use a person’s name, which will help improve both visibility and credibility. If people see a company name, they usually think you only want the link. In actuality, you want to increase your visibility and exposure, so it’s best to use a name, instead.
When it comes to blog commenting it’s important to add to the conversation. Read the post thoroughly and contribute a thoughtful comment that will encourage additional comments from others. If it seems like you “know your stuff”, it’s a great way to market yourself or your brand or company.
Commenting on blogs can help form relationships. When you consistently make blog comments, the relationships you form will be done over time, too. The more consistent you are, the more likely you are to build them. Over time, a friendly relationship may grow and lead to new business opportunities or even guest blog posting opportunities.
Many blogs allow you to include a website link with your blog comment. Making blog comments can help build links over time. However, understand that since comment links are “no follow”, it’s important to understand that you’re not doing it for direct inbound links. Rather, natural links are built up over time as a result of the increased exposure.
Blog commenting can bring direct traffic to your blog. If you select high profile blogs in your industry and leave intelligent and meaningful comments, people will click over to your site if they like what you are saying.
Don’t be afraid to use Disqus for commenting! These days, more and more blogs are using Disqus for their commenting. Even though this doesn’t have a direct link to your blog, you will get some traffic for it. Not only that, but by building up your Disqus portfolio you’ll increase your credibility over time.
Like blogging, blog commenting requires time and dedication. Set aside time to do it at least weekly. Spend an hour or two commenting on industry relevant blogs. In the beginning it will take more time to research these blogs, but create a spreadsheet and eventually you will have a list of quality blogs to visit on an ongoing basis.
Recommendations for Blog Commenting as a Marketing Strategy
Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it’s also an endless source of spam and low quality contributions that teeter on the “publish-worthy” seesaw.
Given the ongoing popularity of this practice and some recent successes (and failures) I’ve observed and participated in personally in this arena, I felt it worthwhile to explore in more depth.
Why Comment on Blogs?
Branding / Awareness – commenting on blogs will almost certainly get you at least a brief once-over from the writer, and consistent contributions are a proven way to build relationships with bloggers. That participation can also yield awareness and branding to the blog’s audience, at least those who are consistent comment readers and interactors. Depending on the blog/sector and your goals, this can be a very positive marketing move.
Direct traffic – comments with links, especially those that are well-written and entice readers to click a link (rather than just being a random/irrelevant/spammy link drop) will send visits. If the post itself continues to earn traffic, this can even be an ongoing source of referrals to your site/page.
SEO / Search Rankings – some blogs use “dofollow” links in the comments that are approved and may send search ranking value. However, it’s generally my opinion that many of these links aren’t treated as… let’s say “impactfully” as normal links in the search engines’ ranking systems. However, leaving a link that is so useful and valuable that the blog author edits his/her post to include it (something I’ve done many times here on SEO moz and helped to make happen through my own comments) is definitely SEO accretive.
Second-Order Marketing Impact – many of the effects you might feel from commenting aren’t directly impactful, but instead come later on as a result of the post. e.g. the reporter who follows up on a comment for detail to include in a story, the link to your content that comes from another blog discussing your comment, etc.
Given these goals, it’s essential to think a bit more strategically about the practice of commenting and participation. Whereas the right contribution can bring you all of the above, the wrong one(s) could adversely impact many of these.
10 Recommendations for Blog Comments
Read the last 5 posts made by the author – assuming you’ve never participated in this particular blog/community previously, make it a pre-requisite of commenting to read through their prior material. You’ll get a good sense of the author, their interests, their perspective and their writing style. All of these will help you considerably to make a positive, impactful impression with your comment.
Read at least 3 posts worth of comments – If you don’t read the comments on other posts, you may have a tough time getting a sense for the community’s level and style of discourse, making your comment appear out of place. You want to stick out from the crowd, but not because you’re an inexperienced contributor. If it’s your first time to a site, don’t just drive-by comment and link drop, take the time to understand protocol and your contribution will be far more likely to generate value.
Read previously posted comments on the thread – This one’s obvious, but also oft-forgotten. In order to have a comment that the author and other readers will take seriously, you need to know what else was posted on the thread. If there’s dozens or hundreds of comments, it’s OK to skim, but make sure your point is being made and discussed earlier a reply or back-and-forth thread may even be a more appropriate place to post your content in these cases.
Write “more than a tweet and less than a blog post” – The exact amount is up to you, but generally speaking, the range between a long tweet (~140 characters) and 2-3 paragraphs (too short to be its own blog post) is ideal. It’s easy to consume, but gives you enough room to make a substantive point (and potentially leave a relevant/useful link). If you do want to go much longer, write that post! The content will likely be more valuable for marketing on your site, and many times, the author may append their post to include your link. You can then make a short, relevant comment in the post itself and leave a link back to your more in-depth piece.
Never drop a pure bio/reference link – If you link with something like this, you’re barking up the wrong tree:
These sorts of “drive-by” link drops will get rejected 8/10 times and have the link removed before approval the rest. If you’re going to leave a link, it better be highly relevant to the post, interesting to the audience and as non-promotional as possible (or, if it is highly promotional, prefaced transparently as such).
You may link to your own content a maximum of once in a comment – If you’re linking to the content of others as a reference, it’s fine to leave a link or two, even three (this can be particularly useful if you’re referencing data points, studies, surveys, etc. that back up a point), but if it’s promotional in any way (even if it simply exists on a site you own/control), best practice says keep it to one.
If at all possible, use your real identity and photo – The goodwill and trust built from an authentic human face and name that go together, match the bio/team of the site they link to and carry across mediums (Twitter, Facebook, etc.) is invaluable. It can often mean the difference between being treated as a respected new member vs. a black hat spammer. If at all possible, use your real identity, full name, and actual photo.
Be authentic and honest about who you are and why you’re there – You may be paranoid that by admitting you’re a marketer, a community manager, an SEO, etc. you’ll be thought worse of and potentially excluded, but I can say from experience that honesty is the best policy and that being open about your motivations and background will more often than not build trust and acceptance. That said, in many communities, if your title is officially “SEO link builder” or “SEO specialist” you might want to modify that slightly to “organic marketing specialist” or “content marketer” or even “blogger,” if the title fits. So long as those descriptions are still honest, they can lessen the negative perception that “SEO” unfortunately still carries.
It’s OK to promote your comment (and their post) socially – Bloggers love getting their work tweeted/shared, so if you tweet/FB share a reference to your comment on their post, particularly if you call them out by name, it can have a very positive effect. For example:
Make your profile link point to an appropriate place – You can ruin a great comment by linking to what seems like a spammy/manipulative site. If you run a site that’s completely off-topic for the blog/community to which you’re contributing, at least point to your bio page on the site rather than the homepage. Seeing a great response from “Domain” that links to “www.yourdomain.com” might get a link-strip, but linking to “www.yourdomain.com/author-bio.html” could very possibly pass the same smell test.
Looking forward to hearing your suggestions on comment marketing. And if you want to write your own blog post about it and link drop, feel free – the thumbs here at SEOmoz do a great job of sorting the great comments with links from the spammy, drive-by linkers.