Photo ads allow businesses to tell their story where people seek visual inspiration.

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The Brand:

Myer; Sidney Myer 1878 – 1934

Myer founder, Sidney Myer, has long been remembered as a retail visionary and one of Australia’s great philanthropists. Myer welcomed customers into his amazing department stores, offering international class services and merchandise. Today as always, Myer – Australia’s favourite department store – continues a legacy born of history.

Sidney Myer arrived in Melbourne in 1899 as a penniless Russian migrant. In his lifetime not only did he achieve great business success, but also became renowned, respected and admired as a leading philanthropist, whose legacy continues to this day through the Sidney Myer Fund and the Myer Community Fund. In 1934, his unexpected death left the people of Melbourne shocked and numb, with more than 100,000 mourners lining the streets to pay their final respects and witness the funeral procession.

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The Campaign:

“Partnering with Instagram and collaborating with established influencers Amanda Shadforth of Oracle Fox and Myer Ambassador Rachael Finch gave us a whole new way of inspiring and engaging fashion oriented Australian women.”
– TARA LORDSMITH – Group General Manager – Marketing Myer

The Results:

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Download the statistic result from the official Facebook and Instagram ads center.

 

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Case Study

The Brand:

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under his signature Michael Kors Collection and MICHAEL Michael Kors labels. These products include accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, eyewear and a full line of fragrance products.

Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo, Hong Kong, Shanghai and Rio de Janeiro.

Behind this burgeoning empire stands a singular designer with an innate sense of glamour and an unfailing eye for timeless chic. Michael Kors has won numerous accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. Wholly dedicated to a vision of style that is as sophisticated as it is indulgent, as iconic as it is modern, he has created an enduring luxury lifestyle empire with a global reach.

Michael Kors has always been involved in philanthropy, fighting hunger for more than 20 years. A longtime supporter of God’s Love We Deliver, he has worked with the New York-based organization to help distribute meals to people with HIV/AIDS, cancer and other serious illnesses. In 2013, he partnered with the United Nations World Food Programme (WFP) to help fight world hunger by designing the 100 Series watch. A portion of the proceeds from his special-edition timepiece helps WFP deliver food to children through its school meals program.

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The Campaign:

“Our new Jet Set 6 imagery featuring Lily Aldridge in Paris is perfectly suited for the Instagram experience because it combines a dynamic and gorgeous community member, beautiful locations and great shoes—themes that always do well on the platform.”
– LISA POMERANTZ. SVP, Global Communications and Marketing Michael Kors

The Results:

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