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Apple’s September 12 event is just a day away and the iPhone X will be the main focus of this launch. Apple’s iPhone X will mark the 10th anniversary edition of the smartphone, while iPhone 8 and iPhone 8 Plus will be seen as upgrades to the iPhone 7 series.

The iPhone X event takes place at 10.00 AM Pacific Time (PDT). Apple will have a livestream for the event as always and this uses the company’s own HTTP Live Streaming (HLS) technology. They will launching this phone in the Steve Jobs Theater, in the new Apple Park Campus, which is also a first.


Apple iPhone X: Price, Specifications, Features

First up, there’s still some confusion over the iPhone name and it looks like Apple is going with iPhone X. This is being seen as a given after iOS developer Steve Troughton-Smith found references of the iPhone X in the iOS 11 software. Also, the other two are called iPhone 8 and iPhone 8 Plus if we go by the iOS 11 code. The 10th anniversary device is apparently codenamed “D22”, according to the source code, and earlier leaked images from the HomePod firmware confirmed this will be a bezel-less display smartphone.

Apple iPhone X will come with a glass body (front and back), steel frame on the side and a 5.8-inch OLED bezel-less display. Apple will get rid of the Home button on the iPhone X or iPhone Special Edition. There won’t be any Touch ID on it most likely. Instead Apple’s iPhone X will have a 3D face recognition scanner to unlock the device.  This will also have the dual rear camera aligned vertically, rather than horizontally, according to some of the leaked photos.

Essentially, the bigger display on the iPhone X will mean a more compact form factor thanks to the lack of bezels. Also the iPhone X could be an expensive device starting at $1000 for the 64GB version. Apple will reportedly offer 64GB, 256GB and 512GB versions with this phone. Also coming to the iPhone X: Support for fast charging and wireless charging.


With Business Insider LiveStream Journalist at Steve Job Theater

11:16 AM | We’re here live at the Steve Jobs Theatre!
11:18 AM | Lots of key Apple people are here — like cofounder Steve Wozniak.

photo courtesy BusinessInsider

11:20 AM | Apple CEO Tim Cook is fired up.

11:22 AM | We’re expecting new iPhones, a new Apple Watch, and an improved Apple TV.

11:46 AM | Apple’s new campus really is gorgeous.

11:49 AM | It’s basically a park.

photo courtesy BusinessInsider

11:54 AM | Apple is serving quail eggs.
11:57 AM | Here’s the marble staircase descending into the theater

photo courtesy BusinessInsider

11:59 AM | The Steve Jobs Theater looks like a spaceship, too?

photo courtesy BusinessInsider

12:02 PM | Apple’s head designer Jony Ive is at the event, too.
12:06 PM | Here’s a photo of the quail eggs.

photo courtesy BusinessInsider

12:25 PM | Here’s the absurdly cool glass elevator in the Steve Jobs Theater.

photo courtesy BusinessInsider

12:26 PM | Journalists are now descending to the auditorium.

02:00 PM | End the Event



Apple has unveiled the iPhone X – pronounced iPhone 10 – its premium smartphone costing up to $1,149 that showcases the latest smartphone technology, including a super retina edge-to-edge display, wireless charging and facial recognition.

Apple chief executive Tim Cook revealed two other phones that upgrade its current iPhone line-up, called the iPhone 8 and iPhone 8 Plus, at a special event in the Steve Jobs Theatre at Apple’s headquarters in California.

The technology company’s other new products include the Apple Watch Series 3 and the Apple Watch 4K TV.

Apple fans have been waiting for the dramatic redesign of the iPhone, with some fanatics queuing up for the device hours before the event.

Here’s everything you need to know about and the best features of Apple’s new flagship product.


iPhone X price and release date

The iPhone X won’t come cheap. Apple will release two versions, a 64GB version, which will start at $999, and a more expensive 256GB version for $1,149 – ushering in the era of the $1,000 smartphone. There is currently no word on UK pricing.

It will not ship until later this year. The iPhone X will be available for pre-orders on October 27 and be released generally on November 3.


What does the iPhone X look like?

The iPhone X has a 5.8-inch screen squeezed into a body smaller than the current iPhone 7 Plus. Apple said it had been their goal to create “an iPhone that is all display“.

Apple has dropped the iPhone’s famous home button, which has been present on every device since the first iPhone released in 2007. It has also removed the front facing fingerprint scanner, which has been adopted by plenty of other leading brands.

Instead the iPhone X has a nearly bezel free design with the screen covering almost the entire front of the phone. To make room for the front facing selfie camera and facial recognition, the screen has a slight “notch” that indents the top of the screen. It has a dual-lens rear facing camera.


iPhone X best features

No home button (or Touch ID)

More of a controversial than a best feature, Apple has dropped the home button, which has been present since the original iPhone and was used to control many aspects of the iPhone, including unlocking it with the embedded fingerprint scanner.

Instead, the iPhone X uses gesture controls and several functions of the home button, such as activating Siri, will be relocated to the lock switch. Users can control the phone through swiping up from the bottom or just by tapping the screen.


Face ID

Apple’s TrueDepth camera system will allow users to unlock their phone with simply a look at their phone. It will replace Touch ID to identify users using facial identification and an infrared camera.

Face ID will only unlock if a users eyes are open. Apple said the Face ID would have “one in a million” chance that someone else could unlock the iPhone. Face ID will also work with Apple Pay, and other apps that work with Touch ID will work with Face ID.


Wireless charging

The iPhone X is the first iPhone to come with wireless charging, which is already available on the Apple Watch and rival Samsung Galaxy S8.

Apple will also release a wireless charging pad, called the AirPower, that will be able to charge multiple devices at once. It will be released next year

Edge-to-edge, super retina display

Apple’s chief designer Sir Jony Ive long made it his goal to create an iPhone that looked like a single sheet of glass. The iPhone X has realized this design, with a 5.8-inch edge-to-edge display that covers the entire front of the phone, save for a tiny “notch” at the top.

It will have a 2438×1125 resolution display with 458 pixels per inch and an OLED display.


Augmented reality

The iPhone X has been used to showcase some of the augmented reality experiences that Apple debuted with its ARKit software, released at this year’s WWDC. Augmented reality allows iPhone users to superimpose virtual images, games and videos onto real world objects and is a field where Apple has truly taken the initiative from rivals such as Google.

The X can also use tracking capabilities to impose masks using AR for apps such as Snapchat.


Animoji are a new form of moving emoji that can be customized using facial recognition software. Users can scan their face and the Animoji will match their expression in a short animation.

The feature will only be available on the premium iPhone X, as it requires the 3D camera. Apple has created a limited selection of Animoji from its hundreds of emoji, including the monkey, unicorn, robot, dog, pig, cat, dog and pile of poo.

Processor and battery

Inside the iPhone X will be an A11 bionic chip, a more powerful chip than the one found on the iPhone 8 and iPhone 8 Plus.

The iPhone X will also provide two more hours of battery life than the iPhone 7, according to Apple.


What about the iPhone 8?

Alongside the premium iPhone X, Apple also unveiled the iPhone 8 and iPhone 8 Plus.

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