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Yesterday we publish about Knowing World Product Packaging Trends 2018 adaptation from Mintel press release. Mintel is a global and award-winning provider of Market Research. 2018 is right around the corner, and as the leaves begin to change color, retail brands and consumer goods manufacturers, Packaging Designers and Engineers are gearing up for what changes are to come, and what changes they can bring in their respective packaging worlds in the coming year.

From PMMI to InterPack, the talk for 2018 packaging trends is a broad brush covering sustainability; from going light and flexible, to healthier foods and clean labeling with packaging that keeps items fresher and safer for longer periods of time. Creative design isn’t to be neglected next year while incorporating sustainability and customization.

Light and Flexible Packaging

The flexible packaging market is growing across the globe due to the many benefits and flexibility it provides including recyclability and lightweight protection for all types of packaged goods.

The lighter the package, the lighter the load for palletizing which can significantly reduce the freight costs for shipping products to their destination.

Charles D. Yuska, President and CEO of PMMI, recently stated that the increased focus on sustainability is driving more demand for energy-efficient filling and closing machines that support flexible packaging materials.


Clean Labeling and Healthy Foods

An interesting statistic that Mr. Yuska also mentioned: “37% of U.S. consumers find it important to understand ingredients on food labels while 91% believe that products with recognizable ingredients are healthier, and the rise in demand for organic food has fueled a more than 10% growth in this sector.

Food manufacturers must act accordingly to meet the evolving customer needs and create foods with recognizable ingredients.

This means the preservatives that are unrecognizable and generally extend shelf life should be replaced with packaging materials and technologies that can counter the removal of these preserving ingredients.

An example of new technology like this would be using High Pressure Processing (HPP) which extends shelf life for fresher, safer foods.


Labeling Requirements

In Addition to clean labeling, 2018 is the current set year for the transition to new FDA nutritional labeling regulations for foods. Understanding the FDA regulations for food labeling requirements is an absolute must. Know what nutritional content for the ingredients in your food product, the serving size, expiration dates and the placement requirements for your package.

The FDA began updating the nutrition labeling guidelines for the first time in 20 years, and if your product is already on the market, it is in your best interest to plan on aligning your nutrition labeling with the updated rules soon. Make sure you are clear on what is required to be on your packaging and labeling before you go to market with new foods. If you aren’t confident in compliance, finding a food labeling consultant is never a bad idea. Though the FDA has pushed back the new labeling requirement deadlines a few times already (and it looks like it may be doing so again), it is better to err on the side of caution and be prepared.


Creative Package Designs

With the growing demand for customization as the online sales of consumer goods increases, the need for creative packaging is increasing as well.

Using customized shapes for packaging to complement a flavor or product use is a great way to leave a lasting impression on your consumers in the coming year.

Another way to get creative is to utilize a re-usable package for your products. Provide customer delight with a package that can be utilized differently once its contents is finished.

Often when you think creative, something busy or intricate may come to mind, but extreme minimalism can also be a huge winner for your products.

Look into your target consumer profiles to determine the best way to make an impact on your products growth and demand in 2018, but don’t neglect getting creative in your approach.


Survivalists and Selectionists

An article published by Strategy& provided a unique insight into the consumers of today. The article states that consumers in both the US and the UK can be split into two categories: survivalists and selectionists.

Survivalists include the growing number of retirees and millennials that are burdened with college debt. The article describes this segment of the populations mindsets when making purchases as looking for value while cutting back on spending. The survivalists will be found shopping at value outlets like Costco, Aldi’s, and online outlets offering lower prices and more convenience.

On the other side of the fence, the selectionists are not worried about spending more for quality. This segment of the population is not worried about price and will be looking for a ‘quality‘ or premium-priced items at namesake stores.

No matter where your target market lies, its important to know who they are, and to make sure packaging speak to them while remaining economical. [1]


Trends for design in future:

With technology constantly going through make shifts, atmospheric concerns and innovations in design, experts packaging designers and printers together with assemblers are focusing on novel approaches so as to add further appealing and practical values to the packaging industry and its trends.


Rigid Flexible Hybrids:

Materials that are flexible and rigid in nature will be combined by brands in order to come up with designs that are further modern, hand-on and appealing. Costs will also be reduced and packaging will be backed with innovative solutions.

Packaging Design Success Relies On:

  1. Color selection

  2. Materials

  3. Typography

  4. Labelling

  5. Content

  6. Innovation

A perfect blend of the above can only be expected from reliable and professional packaging companies in UAE that are up-to-date and fully equipped with modern tools and trends.


Customized Shapes:

To add further creativity, expert designers are concentrating on customization of shapes associated with package designs and this is based on the nature of product usage and flavors. Such solutions will be either free style or defined shapes in nature.


Re-usable containers:

Focused on environment safety, experts will try to come up with solutions that are re-usable in nature. This will enable them to achieve latest milestones and at the same time work in an environment friendly passion.



Trends like vintage and retro has been in the news for quite some time now, they are going to become hotter. Yes big brands will focus more on the idea of taking their customers in the past for the great nostalgic feeling through some stunning designs.


Pattern Printing:

A repetition of basic shapes and fonts in order to come up with geometrical and floral designs printed on packaged items for further cohesive appearance is what professional printing companies in Dubai are focusing on further. They believe that this trend will be dominating the markets in 2018.


Final words:

Achieving great results without considering the aforementioned trends today may make it difficult for one as an entrepreneur to make the most out of such promising markets tomorrow. One must ensure that quality and uniqueness are dealt with as prime ingredients in this domain if one would want to succeed in the longer run. [2]


This Article Curated by Benang Merah Komunikasi’s Editorial team.

We consider to take journalism ethics and contents reposting etiquette seriously, that you can find here about media ethics. We do curation article for our audiences, not for search engine bots. By addressing this growing area of concern we hope reader can be smart to filter and understand between content plagiarism and content curation method.

References Sources:

[1] Taken from Packaging Trends To Watch For 2018 written by David Roberge for Industrial Packaging.

[1] Taken from Curious Already About Latest Packaging Design Trends 2018 written by Printing Press.

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