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The Mi A1 is a Xiaomi phone that runs Google’s Android One

Xiaomi has launched the Mi A1, a smartphone that is unlike any from the company before, and that is because it doesn’t have the familiar MIUI user interface over the top of Google Android. The Xiaomi Mi A1 has a higher specification than the majority of other Android One phones. Google designed the platform for use on affordable phones, and while the earliest models were relatively basic, newer Android One phones have become more technically impressive, and more expensive. The Mi A1 has a 5.5-inch touchscreen with a 1,920 x 1,080 pixel resolution, hidden under a piece of Gorilla Glass. It’s set in a 7mm thick aluminum unibody with neatly concealed antenna bands.

On the back are two camera lenses: A wide-angle and a telephoto. These work together to take portrait shots with a blurred background, and Xiaomi says its algorithm is adept at understanding edges in this type of shot, for a better defined, more natural image. The telephoto lens provides a 2x optical zoom. The camera app appears to be Xiaomi’s own, rather than the Google camera app we’re used to seeing on Android One phones.

A Qualcomm Snapdragon 625 processor powers the Mi A1, there’s USB Type-C charging for the 3,080mAh battery, a fingerprint sensor, and a choice of black — with a fingerprint-resistant coating — gold, or rose gold color schemes. If this specification looks familiar, it’s identical to the Xiaomi Mi 5X, announced recently. The specifications continue to match up with 4GB of RAM, 64GB of storage space, and a 5-megapixel selfie camera.

Photo Courtesy Xiaomi.

Photo Courtesy Xiaomi.

We do not review the phone but we will review about Xiaomi it self as a brand and how they can become The World’s Biggest Smartphone Brands

 

Xiaomi

Xiaomi, Chinese brand is certainly known as a smartphone brand. Often accused of being the mastermind of the world’s biggest brand market shareholder, and even considered as “Apple from China” because of its original iPhone-like (simple and minimalist) smartphone design.

An entrepreneur and former chairman and CEO of Hong Kong Public Company, Kingsoft, Lei Jun founded it 6 April 6 2010 ago. Under the leadership of China’s 23rd richest person, Xiaomi became a well-known brand in Asia. Including Indonesia.

The name Xiaomi turns out to have many meanings. If translated refers to the original language, the name Xiaomi means ‘little rice‘ in Chinese (probably – ‘small seed’ philosophy). ‘Xiao‘ means little and ‘mi‘ is rice / rice. Moreover, like many other Chinese terms, its name is generally not spoken properly, especially by those whose dialects are not originally Chinese.

For example, former Vice President of Global Xiaomi, Hugo Barra, he once thought of ‘show me,‘ and then he pronounced the first word as if it was ‘shower,‘ or shower.

There are also other conclusions that define his name. The word ‘MI,’ which is also used by Xiaomi as its logo, stands for ‘Mobile Internet.‘ But even more cool, Xiaomi once said if it has other meanings. One of them is, ‘Mission Impossible‘.

The purpose of these words is that, during the building of Xiaomi, they have many obstacles to overcome, and many critics at the time thought themselves impossible (when they were first established).

There are already three meanings. In 2011, Lei Jun once said that there is a greater meaning of the name Xiaomi. He connects “Xiao” as a Buddhist concept which means “a grain of rice from Buddha is as large as a mountain“, and says that Xiaomi wants to work from small things instead of starting from big things. He also once said that the name Xiaomi is a funny name. In 2012, Lei Jun said that the name is about the revolution and is able to bring innovation to new areas.

Image Courtesy Mi Fans Artist.

Image Courtesy Mi Fans Artist.

Xiaomi’s mascot is a rabbit named Mitu wearing an Ushanka hat. Mi Bunny’s hat has a red star and also wears a red scarf around his neck. The red star also briefly became the name of this company before it became known as Xiaomi, because initially the name to be used is “Red Star Technology.

Ushanka hat itself is a traditional hat from Russia which is usually used as pelengkao fashion during the winter. This hat has earplugs that can warm the ears, nape, back of the neck, and can be tied to the chin. Ushanka itself is taken from the word “ushi” which means ear.

This winter hat is very popular in Russia and is used also by many people in China, North Korea, countries in Eastern Europe and countries of the former Soviet Union. Ushanka is made of leather and animal hairs, such as sheep, rabbits, north pole fox, to musked rats. Not only serves as a protective head of cold air, ushanka also makes the wearer look attractive.

Ushanka has for centuries been used by Russians in the face of a fierce winter in its territory. Until now, ushanka has many kinds of shapes and colors, and usually sold as souvenirs for tourists who visit Russia.

According to Xiaomi, Ushanka hat worn by Mitu refers to the hat worn by Lei Feng. Even this rabbit hat also has a red star symbol, which became the symbol of the Chinese People’s Proxy Army.

Primary school tutor Lei Feng, well known for his commitment towards helping others, particularly children (1960 photo taken by Ren Wong).

Primary school tutor Lei Feng, well known for his commitment towards helping others, particularly children (1960 photo taken by Ren Wong).

Lei Feng himself is one of the heroes of the People’s Liberation Army from the era of Mao Zedong (founder of the People’s Republic of China). Lei Feng died in 1962 at the age of 22 when hit by a falling telephone pole. Feng is known in China as setting aside the rest of his money and time to help those in need, and has been a symbol of national sacrifice since 1963.

 

Xiaomi is often referred to as China’s Apple, because this brand is able to evoke the same passion in China, as Apple did in the United States. The comparison with Apple products, especially its smartphones, does not end there. Founder and CEO Xiaomi Lei Jun is also referred to as ‘Steve Jobs from China‘. Lei Jun also often wore the same fashion style as Jobs, a black t-shirt top.

Although the company is native to China, but there are at least three positions, from the top nine leadership positions in Xiaomi once occupied by the former Google. They are, among others, Lin Bin (former Google executive), one of the founders and presidents, then Hong Feng (working from 2001 to 2005 at Google as Senior Software Engineer), founder and now president of Xiaomi.

In his own Facebook post, Bin Lin shares how the team, with Barra, have come a long way on such an amazing adventure.  And “as much as we would love to have Hugo stay with us in Beijing for a much longer time, we understand his personal challenges and wish him all the best in his future endeavors.” Photo Courtesy Hugo Barra Facebook.

In his own Facebook post, Bin Lin shares how the team, with Barra, have come a long way on such an amazing adventure. And “as much as we would love to have Hugo stay with us in Beijing for a much longer time, we understand his personal challenges and wish him all the best in his future endeavors.” Photo Courtesy Hugo Barra Facebook.

The third person who was a former Google executive who once strengthened Xiaomi’s most important line of people was Hugo Barra, who earlier this year has quit his position as vice president of Xiaomi.

The existence of three former Google executives had sparked speculation, whether there is a relationship between Xiaomi with Google. But for sure, they are talented people, and Xiaomi’s success also can not be separated from their ability to build this brand from the bottom. Xiaomi is also a new name, and takes a bunch of big names to make her better known.

 





When you know that Xiaomi smartphone sold online can be sold out in a matter of seconds, definitely think this company profits really big. In reality not. While Xiaomi was successful in selling their smartphones so fast, the company made little profit.

In 2013, Xiaomi reported a net profit of only Rp774 billion. In fact, sales of merepa recorded a figure of about Rp57 trillion. In 2014, Xiaomi’s product sales incised a much larger figure, reaching Rp159 trillion, although the resulting profit was not explained.

Chart Courtesy Dow Jones venture Soure and The Wall Street Journal.

Chart Courtesy Dow Jones venture Soure and The Wall Street Journal.

News of Xiaomi selling their smartphones in such a short time is already commonplace. Tens of thousands of units can sell within seconds! Most notes, Xiaomi sold 1.16 million smartphones a day on November 11, 2015. Presented by the account of a journalist Harry McCracken, who also mentions that Xiaomi can deliver up to 940,000 smartphone packages a day from their storage center, and be able to reach consumers in China in less than two days.

Although you know of a special Xiaomi store, or so-called Mi Home, in reality this Xiaomi does not have any physical store in the world, except in China, and a representative office in Singapore. They sell their products online, with the aim of cutting operating costs.

Photo Courtesy Xiaomi.

Photo Courtesy Xiaomi.

Photo Courtesy Xiaomi.

Photo Courtesy Xiaomi.

Photo Courtesy Xiaomi.

Photo Courtesy Xiaomi.

Yes, this is not magic and not magic, but the front camera of all Xiaomi real money smartphones can guess someone’s age. Yes, this is true, can guess the age of a person, although the age he guessed is not 100% accurate, his burden is very similar to human thinking although now you are only using a gadget.

One characteristic feature of Xiaomi’s camera is to guess the age of a person using his selfi camera. This feature works by itself when the camera is used to photograph faces. This way you can also use when buying a smartphone branded Xiaomi, to test its authenticity. Because today there are many fake Xiaomi, and one marks it this way. If there is no age-eligible option via the front camera, Xiaomi may be fake.

There is another reason why Xiaomi does not have a store or a special branch in many countries, saving operations, so they can push prices and sell their products with a very affordable value. Because of this factor, Xiaomi easily captures many fans worldwide, including in Indonesia

The price is cheap, and the specifications that should be at the level of other brands with the price doubled, had given birth to the designation of the “World” class specification at low price.

Unfortunately, not all can be satisfied with the cheap price. The lack of support after sales also had complained users who do not understand the risk of buying Xiaomi who do not have official after sales support. Plus, not much Xiaomi is officially distributed in Indonesia.

 

Yes, although the name Xiaomi is more known through its cheap smartphone products but not cheap at all, but they are now also develop business line of mobile device accessories and IoT (Internet of Things).

Internet of Things, otherwise known as the ‘IoT‘ abbreviation, is a concept that aims to expand the benefits of continuously connected Internet connectivity. As for capabilities such as data sharing, remote control, and so on, including also on objects in the real world. Examples of food, electronics, collectibles, any equipment, including living things that are all connected to local and global networks through embedded and always on censorship.

Image Courtesy Xiaomi.

Image Courtesy Xiaomi.

Image Courtesy Xiaomi.

Image Courtesy Xiaomi.

Essentially, the Internet of Things refers to objects that can be uniquely identified as virtual representations in an Internet-based structure. The term Internet of Things was originally suggested by Kevin Ashton in 1999 and began to be famous through the Auto-ID Center at MIT. And now IoT became one of the tasks for a college student at a college.

So in a nutshell, the Internet of Thing (IoT) is a concept whereby an object has the ability to transfer data over a network without requiring human-to-human or human interaction to a computer.

What are Xiaomi’s IoT products? Many, such as scales, rice cookers, smart televisions, smart shoes, smart watches, Mi Box, blood pressure detectors, drones, headphones, and air purifiers.

 

Photo Courtesy HuangXi100.

Photo Courtesy HuangXi100.

Xiaomi has more than 8,000 employees, mainly located in China. It is also distributed in Bangladesh, India, Malaysia and Singapore (where they place their international offices), to Indonesia, Philippines, South Africa and Brazil. That number is not as much, for example, compatriot Huawei who has 170,000 employees. But Xiaomi is only seven years old, compared with Huawei who started his business since 1988.

According to research firm IDC report in October 2014, Xiaomi is the third smartphone manufacturer in the world, after Samsung and Apple Inc., and then followed by Lenovo and LG. Xiaomi itself became the largest smartphone manufacturer in China in 2014, after they managed to overtake Samsung.

Xiaomi is the world’s fourth most valuable technology-based start-up, having received funding of up to US $ 1.1 billion, making Xiaomi’s value more than $ 46 billion by 2014.

After getting the funding, 2015 becomes a starting point for Xiaomi as a company. When you think start-ups only have tens or hundreds of employees, Xiaomi has gone a step further, because they beat Uber to become the most valuable startup in the world, with a turnover of no less than $ US20 billion!

 

It’s also interesting. In the Xiaomi logo, there is a hidden word stored in it. The word can be found when you turn the Xiaomi logo up. The result may resemble the Chinese character “心”, and that means “heart“.

It’s not unfamiliar when Chinese smartphone manufacturers are accused of stealing user data. Likewise Xiaomi. They were once considered to be one manufacturer with software that has spyware. Spyware application has been found in the Xiaomi Redmi Note and Redmi 1S, especially sold in China, Hong Kong and Taiwan. Investigation was indeed done, even to spread to other areas. As a result, all the devices that have been identified have spyware cleaned up.

 

This Article Curated by Benang Merah Komunikasi’s Editorial team.

We consider to take journalism ethics and contents reposting etiquette seriously, that you can find here about media ethics. We do curation article for our audiences, not for search engine bots. By addressing this growing area of concern we hope reader can be smart to filter and understand between content plagiarism and content curation method.

References Sources:

[1] Taken from 15 Fakta Xiaomi yang Pasti Belum Kalian Sadari written by Urameshi for Teknosaurus.

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