Why you need a story to tell
If you don’t have a story you are just another commodity. A replaceable cog in the consumption machine. You have no way to differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into. It’s about framing your scarcity and dictating your value. It’s about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with your customers.
A brand story is not just a catchy tagline that’s pasted on a billboard to attract attention for a week or two. Your story is the foundation of your brand and a strategy for future growth.
How do we begin to tell your brand story?
Through years of experience of working with entrepreneurs and brands I have developed the ‘brand story matrix’. This is a brand communication strategy consisting of 20 distinct elements, that enables you to tell your brand’s story from the inside out. It’s the foundation upon which you differentiate your brand and make emotional connections with clients and customers. A great brand story strategy will show you how to stand out, increase brand awareness, create customer loyalty and power profits.
The Story Teller Pricing Plan